The traditional marketing model was to get as many eyeballs on your own product or service’s message as you possibly can and hope that a percentage of customers purchase. Yellow pages, radio advertising, direct mail, television commercials, magazine ads, etc.. are types of these traditional advertising methods. These conventional types of marketing are no more effective as many consumers have become blind to the ‘one way’ messaging. The message has been overdone and folks no longer trust advertisers. A recently available survey discovered that only 14% of individuals trust ads while 76% of people trust consumer recommendations. Accordingly, more marketers began seeking alternative methods to connect with potential consumers.
Marketing on the Internet was originally made popular by utilizing Websites and optimizing the websites through Search Engine Optimization (SEO) techniques. While still an advisable strategy, SEO has been updated by Web 2 2.0 strategies, such as for example social media marketing. Social media marketing is when companies utilize Web 2 2.0 platforms, such as for example blogs, social networking sites (like Facebook, Google+, Foursquare, Twitter, & YouTube) and other emerging online marketing tools. The benefit of web 2 2.0 platforms versus traditional means of advertising, and even traditional website marketing, is that it involves ‘two-way communication’, where users are empowered to create content and businesses are incentivized to talk to their customers.
The times of broadcasting your product or services message out to the masses and longing for a response are gone. Private Jet Travel don’t want to obtain nameless, faceless companies. Not merely are consumers watching the ‘man behind the curtain’, however they also wish to know what others say about your product or service. A recent study concluded that 80% of US Internet using moms were influenced by word-of-mouth from family and friends when making a purchase decision. No other media platform allows for small businesses to benefit from consumer person to person advertising like social media marketing.
Benefits Of Social Media Marketing
Increased New Customer Acquisitions – The benefit of social media marketing is that you’ll have the opportunity for connecting with networks of potential prospects that you would otherwise struggle to come across utilizing other conventional marketing techniques and even SEO.
Word of Mouth Marketing- Referral marketing has always been probably the most influential way to generate sales. With social media marketing, you are able to create raving fans who’ll voluntarily promote your product and services to their networks of friends. Of course, if your service or product is poor, you might suffer the reverse benefits of this.
Brand Awareness – Branding your business using social media marketing is a lot simpler, faster, and less expensive to achieve compared to the traditional advertising medium as well as website marketing.
Customer Retention – Web 2 2.0 platforms will be the perfect places to talk to your customers about new products, special promotions, or merely to educate them on your own business. Through consistent, FREE communication, it is possible to keep your company in front of your customer’s eyeballs which will in turn lead to repeat business and referrals. Remember, the main element to this type of communication is to be content rich; avoid these avenues to pitch your service or product.
Rapid Results – The effective and successful implementation of a social media plan will create almost immediate results for the business. This increase could be quantified through increased site traffic, increased lead acquisition, and ultimately more sales. Unlike radio or TV ads, where your visitors disappear once the ads go off air, these blogging platforms 2.0 platform benefits will continue long-term as long as the communication and updating of your social media presence is maintained.
